Free usability advice

I invite you to ask me what how to make your products more user-friendly. It could be a website, a mobile phone, an interactive display, interactive TV, an art project, a new gadget you’ve just soldered together; anything people can interact with!

Email me at: advice@thinkuserfriendly.com

Please tell me:

  1. A little bit about your business, overview of your product and what you are trying to achieve
  2. How to access the product
  3. What problems have been identified already

I will get back to you within 1 week with my feedback.

How does it work?

I go away and look at your product and consider a number of questions, such as:

  1. Structure of information: how people navigate around, can they find what they are looking for?
  2. Does functionality available match what people expect and want?
  3. How efficiently are people using your product? Are they getting to what they want quickly and easily or do they have to think, guess or go through a number of steps?
  4. Is the overall design suitable for the type of people who are using it?
  5. What is the overall experience like: pleasant, frustrating, intuitive, easy, tiring, boring, stimulating?

Why do it for free?

Why free? What am I getting out of this? All good questions.

I work with lots of large businesses to improve their products. They have the budget for great usability projects. What is missing is a more affordable service for small to medium sized businesses. User Experience is a fairly new idea, and many businesses are not yet convincend on its value. There is also a misconception that to do “proper” user experience you need to spend a lot of money.

What I am offering here is a risk free way for small to medium sized business to find out the value some usability advice can add.  There are no obligations beyond that.

On a more selfish note, I want user-friendly technology so that I can enjoy all the information and services out there without the frustrations of figuring how to use the tool.

Email me now at for free advice: advice@thinkuserfriendly.com